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Proceedings of the 2nd International Symposium on Web Information Systems and Applications (WISA 2009)

Nanchang, China, May 22-24, 2009

Editors: Fei Yu, Jiexian Zeng, and Guangxue Yue

AP Catalog Number: AP-PROC-CS-09CN001

ISBN: 978-952-5726-00-8 (Print), 978-952-5726-01-5 (CD-ROM)

Page(s): 96-99

Research and Design of Web Data Ming in Personalized E-Business

           Yun Xue, Jianbin Chen

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Abstract

As e-business is widely applied, web data mining technology is used for e-business to provide personalized e-business and better meet the requirements of users. Beginning from the concept of personalized information services, this paper focuses on detailing six personalized services available in an e-business environment, proposes the personalized e-business based on web data mining, and makes research and discussion on data resources, key technology and basic flow in relation to this model.

Index Terms

Web Data Mining, E-Business, Personalized Service, Agent

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