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Proceedings of the 2nd International Symposium on Web Information Systems and Applications (WISA 2009)

Nanchang, China, May 22-24, 2009

Editors: Fei Yu, Jiexian Zeng, and Guangxue Yue

AP Catalog Number: AP-PROC-CS-09CN001

ISBN: 978-952-5726-00-8 (Print), 978-952-5726-01-5 (CD-ROM)

Page(s): 459-464

Research on Construction of Information Ecological Model in E-commerce

           Wang Xiwei, Zhao Yunlong, Liu Mingyan

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Abstract

Based on the idea of system theory, from the viewpoint of ecosystem, this paper analyzes the connotation and factors of information ecology, combines with the characteristics of e-commerce to construct the information ecological model in e-commerce, and uses China's Taobao as empirical study to analyze the information ecological factors of Taobao and its success. This research may enrich theoretical system on information ecology, play a guiding role in promoting the development of e-commerce and provide theoretical basis for development of e-commerce and establishment of information ecology in e-commerce in the Network Age.

Index Terms

e-commerce; information ecology; factor; model; construction

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