Nanchang, China May 22 - 24, 2009

Nanchang, China May 22 - 24, 2009

WISA 2009

WISA 2009

Second International Symposium on

Web Information Systems and Applications

Second International Symposium on

Web Information Systems and Applications

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Proceedings of the 2nd International Symposium on Web Information Systems and Applications (WISA 2009)

Nanchang, China, May 22-24, 2009

Editors: Fei Yu, Jiexian Zeng, and Guangxue Yue

AP Catalog Number: AP-PROC-CS-09CN001

ISBN: 978-952-5726-00-8 (Print), 978-952-5726-01-5 (CD-ROM)

Page(s): 454-458

Chinese Enterprise to Survive Global Economic Crisis

Xin-Juan Wang, Zhen-Fa Qi

Full text: PDF

Abstract

The development of Chinese enterprises in 2008 was like being on a roller coaster that it was rising dramatically and peaked in the first half of the year, yet in the second half facing the thunderstorm of financial crisis it declined drastically with many Chinese enterprises not knowing how to find a way out. The main reason leading to this situation is that Chinese enterprises are weak in handling risks and do not have an idea of withstanding the attack of financial crisis. This paper, from the aspects of marketing channels, cash flow, information and corporate culture each with a successful and an abortive case, looks into the ways that Chinese enterprise can take to resist financial crisis.

Index Terms

economic crisis, Chinese enterprise, marketing channel, cash flow, commercial information acquisition, enterprise culture

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