Nanchang, China        May 22 - 24, 2009

Nanchang, China        May 22 - 24, 2009

WISA 2009

WISA 2009

Second International Symposium on

Web Information Systems and Applications

Second International Symposium on

Web Information Systems and Applications

Home > Table of Contents

 

Proceedings of the 2nd International Symposium on Web Information Systems and Applications (WISA 2009)

Nanchang, China, May 22-24, 2009

Editors: Fei Yu, Jiexian Zeng, and Guangxue Yue

AP Catalog Number: AP-PROC-CS-09CN001

ISBN: 978-952-5726-00-8 (Print), 978-952-5726-01-5 (CD-ROM)

Page(s): 419-423

On Consumer Confidence in the Online Store

           Sun Lu

Full text:  PDF

Abstract

The convenience brought by the  online store is more than a physical store, but the development of China's Internet store is also in its infancy, at present, there are a number of related thesis for the network which study the trust, but the result observed in the research is related to most of the trust before buying and e-commerce environment of trust, Therefore, the primary focus of this study is aimed at investigating the factors affecting, and the impacts, of consumer trusts in the overall online purchase process, rather than only those in the pre-purchase stages.

The reasons why Online Store is not trusted in the occurrence are: anonymous transaction, the initial trust which was not established,  and payment mechanisms, and mode to receive commodities, and the entire management of this study was raised by domestic and foreign scholars who study the impact of trust, the trust put forward a B2C framework: it stresses the overall impact on the trust in the network store, to make the recommendation between customers, then to establish a network to maintain the customers’ loyalty, then it will create the largest corporate profit. In this study, the model contains two main levels: the purchase of pre-factors (such as e-commerce brands, safety, etc.), and after the purchase of factors (such as after-sales service, etc.). Through two kinds of levels to explore ways to affect the trust and from the empirical research found that China's current Online Store in the obstacles, to explore how to increase consumer business confidence.

Index Terms

e-commerce, online store, confidence, B2C

Copyright @ 2009 ACADEMY PUBLISHER — All rights reserved