Nanchang, China May 22 - 24, 2009

Nanchang, China May 22 - 24, 2009

WISA 2009

WISA 2009

Second International Symposium on

Web Information Systems and Applications

Second International Symposium on

Web Information Systems and Applications

Home > Table of Contents

 

Proceedings of the 2nd International Symposium on Web Information Systems and Applications (WISA 2009)

Nanchang, China, May 22-24, 2009

Editors: Fei Yu, Jiexian Zeng, and Guangxue Yue

AP Catalog Number: AP-PROC-CS-09CN001

ISBN: 978-952-5726-00-8 (Print), 978-952-5726-01-5 (CD-ROM)

Page(s): 312-314

Transaction Data Association Analysis in Business Intelligence Application

Du Ping, Wang Xiaoyan

Full text: PDF

Abstract

A great deal of business transaction data implicit much of useful knowledge for business decision, but data mining can find out the hidden pattern and relationships. This paper presents the algorithm of association rules mining and analyzes the inconsistent support constraint strategy mostly. And then analyzes the relationship between the minimum support and the maximal reliability. Present a new evaluation method to reflect the association rules. Finally, connecting with the concrete examples, the transaction data were association analyzed, some rules with lower reliability and support were found, but these still have better application value.

Index Terms

association analysis, transaction data, rules screening, business decision

Copyright @ 2009 ACADEMY PUBLISHER All rights reserved