Nanchang, China        May 22 - 24, 2009

Nanchang, China        May 22 - 24, 2009

WISA 2009

WISA 2009

Second International Symposium on

Web Information Systems and Applications

Second International Symposium on

Web Information Systems and Applications

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Proceedings of the 2nd International Symposium on Web Information Systems and Applications (WISA 2009)

Nanchang, China, May 22-24, 2009

Editors: Fei Yu, Jiexian Zeng, and Guangxue Yue

AP Catalog Number: AP-PROC-CS-09CN001

ISBN: 978-952-5726-00-8 (Print), 978-952-5726-01-5 (CD-ROM)

Page(s): 202-207

Analysis on the Successful Strategies of Taobao's E-Commerce

           Yang Lixia, Liu Xun

Full text:  PDF

Abstract

The improvement and the development of internet technologies have triggered the rapid development of E-commerce applications since 21st century. A number of E-commerce sites have been rising in China. But with the bursting of the bubble economy, most sites have been eliminated. As a new site with holding the idea of localization, the successful strategies of Taobao are worth our thinking and emulating. This paper mainly discusses Taobao’s success and its inspiration to the development of the domestic E-commerce.

Index Terms

Taobao, E-commerce, successful strategies

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