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Proceedings of the 2nd International Symposium on Information Processing (ISIP 2009)

Huangshan, China, August 21-23, 2009

Editors: Fei Yu, Jian Shu, and Guangxue Yue

AP Catalog Number: AP-PROC-CS-09CN002

ISBN: 978-952-5726-02-2 (Print), 978-952-5726-03-9 (CD-ROM)

Page(s): 225-228

Developing Model of E-commerce E-marketing

Xiaoming Meng

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First, we analyzed the basic content of e-commerce and e-marketing. Second, we discussed the common characteristics and relationship between them. Third, we gave the definition of e-commerce e-marketing, analyzed the relationship between e-commerce e-marketing and e-commerce, e-marketing, and gave out the implementing process of e-commerce e-marketing. Forth, we gave out the developing model of e-commerce e-marketing and simply analyzed the model and its functions. From this paper, we obtained that E-commerce e-marketing is different from a single e-commerce or e-marketing. It is an integrated e- marketing method by integrating online business management and transactions activities. It not only has the functions of general e-marketing, but also should have the full functions of e-commerce. It is the advanced form of e-commerce, and has more abundant content than general e-commerce.

Index Terms

E-commerce, E-marketing, E-commerce E-marketing

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