Home > Table of Contents


Proceedings of 2009 International Symposium on Computer Science and Computational Technology (ISCSCT 2009)

Huangshan, China, December 26-28, 2009

Editors: Fei Yu, Guangxue Yue, Jian Shu, Yun Liu

AP Catalog Number: AP-PROC-CS-09CN005

ISBN: 978-952-5726-07-7 (Print), 978-952-5726-08-4 (CD-ROM)

Page(s): 156-161

The Empirical Study of Relationship between Enterprise Strategy and E-commerce

Yuantao Jiang and Siqin Yu

Full text: PDF


E-commerce and e-business (henceforth referred to e-commerce) has moved to the forefront of technology priorities, and it can help firms to do everything faster, better and cheaper. More and more conventional brick and mortal firms regard e-commerce initiatives as offering strategic opportunities to transcend their normal operations. To take full advantage of e-commerce, firms need to look at themselves from an alternative perspective. The purpose of this study is to increase understanding of the relationship between corporate strategy and e-commerce, and to test the value of e-commerce on firm. By collecting the data, statistics method was used to test the hypotheses. A wide range of relations between strategy and e-commerce was analyzed to help firms develop e-commerce better. The results of the analysis show that there is a positive relationship between e-commerce and firm strategy.

Index Terms

E-commerce, enterprise strategy, SCM, value chains, logistic

Copyright @ 2009 ACADEMY PUBLISHER All rights reserved