ISSN : 1796-217X
Volume : 4    Issue : 5    Date : July 2009

The Multi-dimension Spiral Model of the Knowledge-based Corporation - Theoretical Thinking of
Beijing Future Advertising Corporation
Lianjuan Wang
Page(s): 469-477
Full Text:
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This article makes an example of Beijing Future Advertising Corporation and explains its
multi-dimension spiral model, which includes knowledge spiral, opportunity spiral and value spiral.
The three spirals connect and promote mutually and push the development of the corporations'
core competency. Based on the theoretical thinking of Beijing Future Advertising Corporation, the
article illustrates the general model of knowledge-based corporation, constructs the whole
framework of knowledge management of team project and makes a reflection of the model on the
knowledge-based corporations in China.

Index Terms
knowledge-based economy, knowledge management, Knowledge-based Corporation