JOURNAL OF COMMUNICATIONS (JCM)
ISSN : 1796-2021
Volume : 2    Issue : 5    Date : August 2007

Reinventing Healthcare Service through M-care Business Model: The Strategy Analysis of
WiMAX Adoption
Paul T. Y. Tseng and Huei-Huang Chen
Page(s): 35-41
Full Text:
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Abstract
To address the emerging issues of aging society, new technology creates many opportunities to
solve the problem of care service and increases added-value in the digital family. Therefore, this
paper analyzes the characteristics of WiMAX wireless technology and its applications in healthcare
service. To investigate the local users’ demand of wireless service, this research conducted a
questionnaire survey in Hualien County, Taiwan. The findings from the analysis of the 230 returned
sample data demonstrate that the new applications and service provided through WiMAX wireless
technology is highly appreciated by the people. Based on these findings from surveys and indepth
interviews conducted in the local area, this paper proposes a strategy map for the development of
the M-care (Mobile care) service through a five-force analysis of the industrial value chain and a
SWOT analysis of wireless healthcare delivery in order to provide advice to WiMAX venders on how
to create new business for M-service provision.

Index Terms
WiMAX, M-Care, Wireless Service Business Model, Healthcare Service, Aging Society